Podcasting is no longer confined to the feed. Join ADWEEK, iHeartMedia and the co-hosts of Stuff They Don’t Want You to Know for a look at how trusted shows can grow into bigger franchises across streaming, social and new formats without losing the voice that built their audience in the first place. From partnerships with platforms like Netflix and TikTok to deciding which opportunities make sense for the brand, they’ll unpack how creator-led IP can travel while keeping trust at its core—and what marketers can learn about building influence that extends beyond any single platform.

Plus, the hosts will bring a little Stuff to the stage with a special AI-themed segment, exploring the questions, curiosities, and conspiracies emerging as artificial intelligence becomes a bigger part of everyday life.